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上海牛津高二 U4 The Hamburger Business Teaching Plan


Module 2 Aspects of Modern Life Unit 4 Big Businesses – The Hamburger Business
【教材分析】
本课课文是一篇杂志文章,信息量丰富,它主要介绍麦当劳的发展史和麦当劳成功 的原因。本文前半部分介绍麦当劳的建立和发展,有说明的特征;后半部分分析麦当劳 成功的原因。

1. 文本特征
较之之前几个单元,本课课文的版面设计较为普通,没有图片的支持,也 没有字体的变化,而且篇幅较长。但该篇文章中有很多数字,学生第一眼就可 以看到许多年份的记载,结合文章标题“The Hamburger Business” ,学生可以猜 到这片文章按照时间顺序记载了麦当劳的发展。

2. 文本特点
1) 从本文语言来看,本课课文生词不多,语言较为简单,表层理解难度不 大。本文,尤其是第三到第五自然段,多数字,多细节,有利于培养学 生 scanning 寻读的能力。在句式上,本文有很多现在分词或过去分词做 状语的句子,由于学生之前对于此类句式也有过一些接触,在理解上不 会造成很大困难。 从本文的结构来看, 本文属于记叙文章, 结构清晰。 本文按照时间顺序, 记载了初始阶段 Ray Kroc 发现由两兄弟经营的麦当劳(Para 1~2), 而后叙 述麦当劳的发展史(Para 3~5),包括麦当劳成功的原因(Para 6~8),最后预 测麦当劳的发展趋势(Para 9)。学生们通过 skimming 这篇文章每一段的 第一句话,应该可以推断出本文结构。 从本文的内容来看,本文介绍了麦当劳的建立和发展,也分析了麦当劳 成功的原因,学生对本文话题麦当劳较为熟悉,但对于麦当劳的成立和 发展还有成功的原因并没有了解。

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3. 阅读策略
通过指导学生 skimming 标题和每一段的第一句话,了解本文结构;通过引 导学生 scanning,提高学生寻读的能力,掌握文中大部分事实细节。

4. 学情分析
本课的主题是麦当劳,大部分学生对于麦当劳都不陌生,也会有自己的喜 好。但是大部分学生对于麦当劳是如何成立的应该没有了解,对于麦当劳为什 么这么成功也没有仔细思考过,这节课可以激发同学们的思考。博雅班的同学 整体英语水平较高,对于这篇文章在表层理解上不会有太多困难,所以要求老 师在帮助同学了解麦当劳的发展轨迹,理解了它的成功秘诀之后,进一步挖掘 文章的深层内涵,帮助同学们学以致用。

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5. 阅读教学的重点与难点:
1) 培养学生运用 skimming 以及 scanning 的阅读策略,了解文章结构与文本细 节信息。 2) 使学生分析总结课文中没有提到的麦当劳的成功的原因, 并且将它学习借鉴 到自己的中式快餐店中。

【教学目标】 By the end of the class, students will be able to 1. Grasp the main idea and structure of the passage by skimming. 2. Know the history and development of McDonald’s in detail by scanning. 3. Analyze the reasons why McDonald’s has been so successful, according to the passage and their own knowledge. 4. Realize the key factors to success of a restaurant.

【教学活动设计】 Purpose Teacher ’s activity Pre-reading Step To elicit the topic on Show 3 advertisements Objectives: to get 1 McDonald’s. of McDonald’s to students prepared students. to read the Step To arouse students’ Show students some passage. 2 interests in McDonald’s. pictures of McDonald’s famous food, and ask them questions about McDonald’s. While-reading Step To grasp the main idea Have students skim the Objectives: to have 1 and the structure of the passage and answer a good passage. questions. understanding of Step To know the history and Have students scan the how McDonald’s 2 development of passage and finish the develops and the McDonald’s in detail. timeline. reasons why Step To transit to the next part, Show students a bar McDonald’s has 3 the reasons of chart of the year and the been so successful. McDonald’s success. number of outlets, and ask them to think why it has been a great success. Step To analyze the reasons Have students analyze 4 why McDonald’s has been the reasons and find so successful according to evidence in the passage the passage. to support the reason. Students’ activity Watch the advertisements and express their feelings. Name the famous food in McDonald’s and answer questions.

Skim the passage answer questions. Scan the passage finish the timeline.

and

and

To think whether it is a success and the reasons for the success.

Analyze the reasons and find evidence in the passage to support the reason.
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Post-reading Objectives: to further stimulate students’ thinking about the reasons of success, and provide the opportunity to use the language they learned in the passage.

Step To think and share what 1 they are going to do to be a successful Chinese fast food restaurant owner.

Ask students to discuss Discuss and report. what to do to be a successful Chinese fast food restaurant owner and make a plan about it. summary

Step To summarize 2 passage.

the Have students finish the Finish the summary on the PPT together. together.

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