浙江省 2004 年 1 月高等教育自学考试
PART ONE Ⅰ.Choose an answer for each blank (10 points, 1 point fo
r each item)从下列各句四个选项中选出一个最佳答案。 （每 小题 1 分，共 10 分） 1.The motorcoach industry in the United States earns billions of dollars each year carrying travelers to ( ) places and over short distances. A. in-the-way B. by-the-way C. out-of-way D. on-the-way 2.A ( )is a combination of several travel components provided by different suppliers, which are sold to the consumer as a single product at a single price. A. theme park tour B. skiing tour C. museum tour D. package tour 3.In order to be effective salespersons, travel agents must have ( ) of geography, time zones, equipment differences such as aircraft types, differences in service standards by country or supplier, routings, travel regulations, and so on. A. knowledge B. skill C. experience D. management 4.Travel is a(n) ( ). It engages all the five senses and heightens awareness of one’s own milieu. A. way B. skill C. experience D. method 5.Every commercial sector of the tourism industry recognizes that its future depends increasingly on the ( ) of its products. A. quantity B. amount C. quality D. package 6.The weather is one of the main factors in leisure tourists’ ( ) of a particular destination. A. choose B. choir C. choke D. choice 7.Since 1950, international tourism receipts have ( ) at the rate of 12.3% from US$2.1 billion to US $279 billion. A. increased B. decreased C. updated D. changed 8.A product is something that is developed, manufactured, grown, or extracted, and then offered for sale ( ) satisfy customer needs. A. for B. in order to C. to get D. to make 9.Early people tended to stay in one place. Travel was essentially happened by ( ) or the need to escape danger. A. happiness B. anger C. hunger D. necessity 10.After one has traveled to a particular place, he tends to be more ( ) news items or television programs about it. A. interesting in B. interested in
C. interests at D. interested at Ⅱ.Cloze Test (10 points, 1 point for each item)下列短文中有十个空白，每个空白有四个选项。根据上下文要求选出 最佳答案。 （每小题 1 分，共 10 分） When we think of ___11___, we think of people who are visiting a particular place for pleasure, business, visiting friends and family, taking a vacation, or for other purposes. When these people travel, they have ___12___ for all kinds of tourism services such as transportation, accommodations, or travel arrangements. Tourism demand is met by the concentrated effort of a wide range of tourist services. Together these services form one of the world’s largest and fastest growing industries— the ___13___ industry. While some of the services are crucial to the generation and satisfaction of tourist’ demands, others are only of peripheral or supportive significance. This presents difficulties in determining what constitutes the tourism industry. Tourism is the ___14___ of the travel and stay of people. The tourism product ___15___ essentially of transport, accommodations and attractions. The suppliers of these services, as McIntosh and Goeldner define, are those organizations that actually ___16___ the transportation, offer the accommodations, make the arrangements, and provide entertainment for travelers.___17___ suppliers include airlines, shiplines, railways, and ground operators. ___18___ suppliers include hotels, motels, resorts clubs, condominiums, timesharing resorts, and the various man-made facilities designed to attract the tourist, such as stately homes and other buildings, catering facilities, amusement parks and activity centers. ___19___ of travel arrangements are mainly retail agencies, tour operators and tour wholesalers. These services may be ___20___ in a variety of ways to tourists. (lesson 35) 11. A. tourism B. tour C. tourists D. travel 12. A. demarcation B. demands C. demanding D. demean 13. A. hospitality B. tourism C. airline D. catering 14. A. outcome B. income C. out come D. in come 15. A. consistency B. consists C. consistent D. consisting 16. A. supple B. supply C. support D. apply 17. A. Food industry B. Transportation C. Catering D. Travel agency 18. A. Catering B. Accommodation C. F & B D. Attraction 19. A. Suppliers B. Supply C. Supplies D. Supplied 20. A. distributes B. contributes C. contributed D. distributed Ⅲ.Reading Comprehension (30 points, 2 points for each item)阅读下列短文，并从下列每篇短文的问题后所给的四 个选项中选出一个最佳答案。 （每小题 2 分，共 30 分） Passage One A Case of complaints Client A: Untrained clerks can be rich mines of misinformation. I have been told, by chits of girls and spotty youths working for reputable agencies, that I can’t buy a package to Florence at four days’ notice without insuring against cancellation, that they’re not allowed to issue an unreserved rail ticket to Newcastle unless I furnish them with my private telephone number, that only charter flights go to Nice, that there are no direct flights from London to Boston, and so on. Such misinformation often results from mis-read timetables, ill-digested computer print-outs and half-understood regulations. The supervisor will sort out such misunderstanding, of course, but what you then have is a sullen clerk doing everything woodenly by the book. And then, in this as in every other branch of the service industry, you get staff who just don’t like the work, who roll their eyes and sigh when the client dithers between one resort and another, or who are otherwise offhand, lackadaisical, in a sulk with the boss or just plain stroppy.
I would certainly give short shrift to any agency where any of the following overheards seem likely to be overheard: “No, I’m sorry, it’s completely booked up, apparently.” “Do you think you could come back tomorrow? We’re closing soon.” “I’ll see what we can do, but I’m afraid we can’t make any promise.” “I’m afraid you’ll have to make your own arrangements for the rail part of the journey when you get to Bombay.” “I’ll double-check if you like, but I don’t hold any hopes.” “We don’t offer that service any more.” “We can only make a request for the hotel of your choice, but you must pay here and now.” “It’d show up on the computer if there was any space on that flight-I don’t see what else I can do.” “I’m afraid that’s against company policy.” “I’ll specify your requirements, but I can’t guarantee you’ll get that particular room.” “I don’t have to look it up-I know.” 21.The author believes that untrained clerks ( ). A. always give accurate information B. always give good information C. often give wrong information D. often give interesting information 22.The misinformation may result from ( ). A. mis-read timetable B. ill-digested computer print-outs C. half-understood regulations D. all the above 23.The reason that some staffs roll their eyes and sigh when the client dithers between on resort and another is ( ). A. they feel their job boring B. they don’t like the work C. they are impatient D. they are stone-hearted 24.“It’s completely booked up.” means ( ). A. It has all been reserved. B. There are many books about the resort. C. The books have been sold out. D. It can be seen in books. 25.The word “double-check” means ( ). A. two checks B. check again C. don’t check D. check unwillingly Passage Two The natural environment is a major attraction for tourists. Visitors tend to be attracted to areas that are scenic, that offer a pleasant climate, and have distinctive landcapes. In order to cater to tourists, a certain amount of development is necessary. Roads must be built to make the area accessible, lodgings to house tourists and restaurants to feed them must be available. The more the area is used, the greater will be the impact. Then there comes a point when more people use the area than can be supported by it. The result is that some costs start to be involved in the development of tourism, and in most cases, tourism is in conflict with the environment. Tourism affects the environment in a number of ways. It may have direct environmental impacts on the quality of water and air, and on noise levels. Sewage disposal into water will add to pollution problems the way the use of powered boats will on inland waterways and sheltered seas. Increased application of the internal combustion engine for tourist transport, and oil burning to provide the power for a hotel’s air conditioning and refrigeration systems, add to the diminution of air quality, and noise levels may be dramatically increased in urban areas through discos and night clubs, and by increased road, rail and air traffic. 26.Which of the following isn’t correct? A. Seldom travelers like to visit natural environment. B. Many travelers like to visit natural environment.
C. The natural environment is the most attractive place for travelers. D. Most travels go to the natural environment for it’s a major attraction for tourists. 27.In order to cater to tourists, what kind of development is necessary? Choose the most proper answer. A. Make the greater impact. B. People should make much more valuable to much more areas. C. Roads must be built to make the area accessible, lodgings to house tourists and restaurants to feed them must be available. D. Reminding the roads, build much more hotels. 28.What result will come when more people use the area than can be supported by it? A. That comes some costs starting to be involved in the development of tourism, and in most cases, tourism is in conflict with the environment. B. That comes some costs starting to be involved in the mass tourism industry. C. That comes some costs starting to be involved in the environment building. D. That comes some costs starting to be involved in the development of environment. 29. Tourism affects the environment in a number of ways, except which one? A. Sewage disposal into water will add to pollution problems the way the use of powered boats will on inland waterways and sheltered seas. B. Oil is burned to provide the power for a hotel’s air conditioning and refrigeration systems, add to the diminution of air quality. C. It may have indirect environmental impacts on the quality of water and air, and on noise levels. D. Noise levels be dramatically increased in urban areas through discos and night clubs 30. According to this passage, tourism industry development will make what kind of impact on environment? A. Tourism development will affect on environment much more disadvantages. B. Tourism development will affect on environment much more advantages. C. Tourism development will affect on environment both disadvantages and advantages. D. Tourism development will affect on environment nothing. Passage Three Special events can equally well create the need for traveling, to pursue an activity or hobby, or to learn something new. Almost 8% of people come to Aldebburgh in June specifically for the Aldeburgh Festival. Visitors to the Bath Festival in May 1986 spent more than 12 million pounds in the city excluding ticket sales. It was estimated from researches that about a quarter of a million visitors were from outside the area. The British Arts Festival Association represents over 30 of Britain’s major festivals and they flourish throughout the year not just in the peak summer months. Of course, an Arts Festival should not be the only choice. Off-peak business can be generated around significant sporting events, or major exhibitions. Events can be created around a literary figure, a religious figure, a musician or an artist and especially if it marks an important anniversary. For the pursuers of special interest, weather is not vitally important any more. The same is true to the senior citizens, for whom lying on beaches nowadays is not as appealing as it was several decades ago. Even if climate is an important consideration it needs not be a deterrent if we consider the number of hotels, which have developed indoor leisure complexes over the past decade. Take man of Britain’s attractions for example, they are not weather dependent, such as the theaters and concert halls, the museums and galleries, the castles and historic houses. The Rhyl Sun Center and Blackpool’s Sandcastle are not weather dependent. They are not new facilities, but controlled climates. A tourism marketing personnel must be sensitive to the needs of a rapidly changing market and be able to provide visitors with what they want at a price they are prepared to pay. Many places in the world have the capability of being a
destination all the year round and ever day of the week, but it requires imaginative development, flair, innovation and creative marketing. Seasonality is a perennial problem confronting tourism marketing personnel. Filling the troughs is major challenge, because better utilization of the product over the whole year means full employment, increased profitability and consequent re-investment in the product for future expansion. 31.About 8% of people come to Aldeburgh in June specifically for ( ). A. the Aldeburgh Festival B. the Bath Festival C. the British Arts Festival D. exhibitions 32.It’s estimated from researchers that about ( ) visitors were from outside the area. A. 1,00,000 B. 1,000 C. 250,000 D. 25,000 33.Now ( ) is no longer vitally important for the pursuers of special interest. A. money B. sports events C. weather D. historic factors 34.A tourism marketing personnel must be sensitive to the needs of ( ). A. rapidly increasing facilities B. rapidly changing market C. full employment D. re-investment 35.The word “perennial” means ( ): A. serious B. troublesome C. lasting for a long time D. short-term Part Two Ⅳ.Word Spelling (20 points, 1 point for each item)请将完整的单词写出。作为提示，每个单词的词类、首字母及意 义均已给出（每小题 1 分，共 20 分） 1.agreeable curious, esp. in an old-fashioned way (adj.)q______ 2.happening without apparent external cause; self-generating (adj.)s______ 3.exclusive control by one group of the means of producing or selling a commodity or service (n.) m_______ 4.the choice between two mutually exclusive possibilities (n.)a____ 5.shortage(n.)c____ 6.spoil the appearance or shape of (n.)d____ 7.total avoidance of alcoholic drinks (n.)t____ 8.having or bringing general respect or admiration (adj.)p____ 9.dwelling or situated on an island, that results from isolation or is characteristic of isolated people (adj.)i____ 10.lacking social experience or grace (adj.)g____ 11.mass of ice, formed by snow on mountain, moving slowly along a valley(n.)g____ 12.natural spring sending up at intervals a column of hot water or steam (n.)g____ 13.a trip through wild country, esp. in east or central Africa and usually for hunting big animals (n.) s____ 14.to give clear evidence of(v.)e____ 15.strong, sudden, and often violent or severe (adj.)d____ 16.a component, frequently interchangeable with other, for assembly into an integrated system (n.) m____
17.(of time, amount, number, etc.) same; equal (adj.)e____ 18.place where arms are kept (n.)a____ 19.a person with educated taste in food and drink (adj.)g____ 20.a record in a book of accounts of money spent or owed (n.)d____ Ⅴ.Translation from Chinese into English (15 points, 3 points for each item)将下列译成英语。 （每小题 3 分， 15 分） 共 1.宣传品是旅游销售中必不可少的。 2.季节性是旅游营销人员所面临的重要问题之一。 3.旅游服务在整个旅游产品中占据着主要地位。 4.心理类型问题只是旅游动机中的一个因素。 5.他们已经建立了良好的旅游管理系统。 Ⅵ.Translation from English into Chinese (15 points, 3 points for each item)将下列各句译成汉语。 （每小题 3 分，共 15 分） 1.Visitors always notice at the skills and attitudes of employees. 2.In the span of 50 years，the airline industry has grown from infant to giant. 3.Visiting friends and relatives is an important travel motivation. 4.Tourism is seen by some social researchers as a performance of human being. 5.The lodging industry is a part of tourism. 百度文库：专注、专心、专一为您服务！